Field Notes

Notes on founder-led growth & the patterns beneath it.

Positioning, visibility, operating rhythm, and the structure that lets a vision move. Written for founders with too much signal and not enough sequence.

A nautilus shell cut in half, its chambers spiralling outward from the centre
On structure · September 2026 · 4 min

The founder is the first system.

Whatever the founder has not named, the business cannot show. From the Behnoush Malek build.
On growth · September 2026 · 4 min

Belonging is the new capital.

Editorial first, then the room, then the sale. How an audience became a community in London.
On the AI era · September 2026 · 3 min

AI made content cheap. Structure is the advantage.

What I build with AI is structure, not content. Including the client dashboard every engagement runs on.
The letter

Shorter pieces, in The Eight.

Field Notes are the longer essays. The Eight is the letter: eight short things on brand, growth and taste, four minutes, on Thursdays.

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