What does it cost?
Every engagement is by conversation. Not to be coy: the five differ by an order of magnitude in scope, and the honest number depends on what the business actually needs rather than what it first asked for. The Structure Review is a fixed fee agreed before it starts. The rest are scoped once I understand the constraint, and the full scope arrives line by line in the letter of engagement before you commit to anything.
Do you work as a fractional CMO?
Sometimes, and the Advisory Seat and the Embedded Team are the closest thing to it. But the question is usually a symptom. A fractional CMO fills the marketing seat: senior judgement, part-time, inside your org chart. That is the right hire when you already know what the business is, who it is for and what it sells, and you need someone senior to run it. Most businesses that reach me are not missing the seat. They are missing the structure underneath it: positioning that never caught up with what the company became, offers that compete with each other, a founder who is still the only person who can explain the business. Hire a marketing leader into that and you get a capable person executing an unresolved brief, which is an expensive way to find out the brief was the problem. So I build the structure first and hand it over. If you want me close once it is running, that is the Advisory Seat.
How is this different from hiring an agency?
An agency is built to produce output, so it needs a brief. When the brief is unresolved, and it usually is, you get well-made work that does not move anything. I start before the brief, with the constraint. Where you already have a team, mine works inside it rather than beside it. And there is no account layer: the person you meet is the person doing the work.
Do you help businesses show up in AI search?
Yes. When someone asks ChatGPT, Gemini or Perplexity for a firm like yours, the answer is assembled from what the web already says about you: your site, your structured data, who cites you, and how clearly your positioning is written. So it starts with positioning, not with a tool. I make sure the business is described consistently and specifically everywhere it appears, build the structured data and search foundations underneath the site, and set up the AI tools and workflows your team uses day to day. The aim is simple: when a buyer asks an assistant who to call, your name comes back with the right description attached.
Do you build pitch decks and sponsorship proposals?
Yes. Investor pitch decks, strategy decks, sales decks, and sponsorship and partnership proposals are all part of the work. A deck is only as strong as the thinking under it, so I start with the positioning, the offer and the ask, then build the narrative, the copy and the design. If the structure is already sound, a deck can be a Focused Build on its own.
How quickly can you start?
You will have a reply within two working days, then a forty-five minute call. The Structure Review is the fastest way in: two to three weeks start to finish, at a fixed fee agreed before it begins. The larger builds depend on what is already running, because I hold a limited number of engagements at any one time. You will get the real date rather than a flattering one.
What size of business is this for?
Less a question of size than of situation. The work has run for a solo practitioner rebuilding a luxury real estate practice, a Mayfair firm with three decades of private track record, a retail franchise, and a fintech through its Series B. What they had in common was a business that had outgrown the way it was built, and enough at stake in the next chapter to want it resolved properly rather than patched.
