In their words.

“Watchtower was already global. What we didn’t have was a brand that matched the standard of the work. Michelle built it: the identity, the website, the client decks, the launch and the systems we now run the business on. She understood what we do and, just as importantly, what we never say. She is precise, discreet and fast, and she holds the line on quality, even when I’m the one pushing. She delivers what she says she will. In my world, that is the highest compliment I can give.”
Founder and Managing Director · Watchtower Global Group · former team leader, UK Special Forces · client

“Michelle built the brand underneath my website: the positioning, the language, and a named offer, The Vision Review, that gives sellers a real reason to call me before they list. It finally looks like the calibre of property I represent, including a $12.8 million sale.”
Luxury real estate · West Vancouver · client

“She brought high-impact initiatives that left a lasting mark, a tremendous asset to any team.”
Co-Founder & CMO, Sharegain

“Michelle consistently demonstrated exceptional proficiency in crafting and executing innovative marketing strategies… her strategic insights and creative capabilities played a pivotal role in enhancing Sharegain’s brand visibility and driving new customer engagement, including a rebrand, resulting in a measurable increase in user acquisition and retention.”
Then Head of Americas, Sharegain · managed Michelle directly

“I’ve had the privilege of working with Michelle across multiple ventures in my business portfolio for over ten years. In my manufacturing operation, she helped streamline our production processes, resulting in a 40% increase in efficiency and significant cost reductions. When I expanded into construction, she provided crucial guidance on operations, sales, marketing and supplier relationships that proved invaluable during our growth phase.”
Portfolio owner · manufacturing & construction ventures · client of 10+ years

“A delight to work with, hard working, conscientious, very organized and extremely capable in everything she does. Her social media prowess is very impressive.”
Clinic Manager · Ambleside Dermedics

“From our first meeting until my last day working with her, she has shown nothing but the utmost in professionalism, creativity and support. Her innovative ideas for marketing, sales and customer retention vastly increased productivity within the company.”
Manager · Westcoast Hot Yoga

“I was most impressed with the impact she had on the marketing department in a very short time. Efficient, proactive, dependable and extremely creative.”
Clinical Consultant · Yaletown Laser

“An extremely dedicated hard worker whose ability to absorb and implement new information is impressive. I would recommend Michelle always, and would hire her in a heartbeat.”
Motion Picture Concept Architect

“One of the most proactive, driven and creative individuals I’ve ever come across. A highly skilled and experienced professional marketer who adds great value to any team or organisation she works for.”
Consultant, wellness & nutrition industry

“A pleasure to work with.”
Emmy-winning journalist, author & presenter · worked alongside Michelle on the same team