Most businesses are not held back by the thing they are working on. This scores the eight fundamentals, positioning, audience, architecture, proof, pricing, channel, message and momentum, and tells you which one is costing you the most. Free. Two minutes. No call required, and no obligation to book one.
Prefer paper? The Structure Scorecard, a one-page worksheet to score the five parts of your business with your team (PDF).
Your score
0/40
Your shell
Each fundamental is a chamber, built on the one before it. Where a score is strong the chamber grows by the golden ratio; where it is weak, the chamber stays small. The darkest line is where to start.